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Category: Calgary Business Owners

What Does It Mean to Be Customer Centered?

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by Kent Boehm

What Does It Mean to Be Customer Centered?

Did you know that some of the most successful companies in the world run a customer centred approach? A recent article was published highlighting the top ten companies rated by J.D. Power.  They range from automotive, to finance to insurance; but they all have one main similarity, and that is that they are customer centered. A customer focus is one of the main factors in business success. So what does it actually mean to be customer centered, and how do you know businesses are following through in the process?

A Customer-Centered Business:

Listens to Their Customers

They get to know their customers, understand their needs and then act on it. TD Bank is a great example of this.  One of the reasons they have landed the first in overall customer satisfaction on J.D. Power’s annual Canadian Retail Banking Satisfaction study for the last 10 years is that they listen to their customers. They have launched marketing campaigns such as #TDThanksYou which gave away big ticket items to customers, to simply ensure that systems like their online banking system, are in tune with what customers are asking for. They listened and they delivered. Continue reading “What Does It Mean to Be Customer Centered?”

Customer Service on Twitter

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by Kent Boehm

Did you know that you can use Twitter to connect with your customers and provide customer service? With over 99% of brands on Twitter having a reason to stand out is key. A customer service strategy that uses Twitter as a customer service portal is a great way of connecting with your customers and catching inquiries on the spot.

Some brands even have a customer support system already in place on Twitter. Companies such as Nike have a support handle which is a separate account, just for customer inquiries. Any tweet to this account is handled by the customer support team and responses are seen quickly. Not only does this make things easier for Nike, but the account also has over 465K tweets. Continue reading “Customer Service on Twitter”

Hiring an Excellent Customer Service Team

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by Kent Boehm

Great customer service in Calgary is essential for a business’s reputation and company image. One poor customer service experience can turn people away indefinitely from your business, whereas excellent customer service is often remembered above and beyond any other aspect of the company.

It’s all about people and that starts with hiring the right ones! If you have a great customer service team you can run your day to day business knowing that your customers will be taken care of properly without affecting your bottom line. It is not always an easy job and can put employees in difficult situations. Some of the skills and characteristics to look for when interviewing a customer service candidate would be: Continue reading “Hiring an Excellent Customer Service Team”

Reducing Customer Response Times

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by Kent Boehm

Do you start to wonder if your email hasn’t been responded to within a few hours?

In today’s world where most communication is done through technology, we have been spoiled by quick response times. The response time refers to the time it takes a customer service representative to make the first point of contact after an inquiry is made. Even if you cannot resolve the issue at the first point of contact, acknowledging them in any way keeps the customer focused with you.

“A survey by Nielsen shows that 33% of customers’ would still recommend a brand that was quick to reply, even if the response was not complete.”

Does your company track response times and monitor? The average first response time can be calculated by taking the total of all response times and dividing it by the number of cases that you resolved. By knowing what your response times you can ensure that your company continues to increase efficiency by decreasing the rate over a period of time. If you have said that you will respond in a certain amount of time it is critical that you hold yourself accountable to those times. Continue reading “Reducing Customer Response Times”

Motivating Employees To Provide Great Customer Service

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by Kent Boehm

You have your customer service dream team now, but how do you motivate them to do the best that they can do? Although an employee may know about the best customer service practices and can run the daily tasks associated with their position getting them to go above and beyond to really wow a customer can take some motivation.

Did you know that 55% of customers will pay more to go with a company that will provide a better customer experience? It is still the number one factor in building trust with the company and the reason why you should invest in your customer service team.

We all know that monetary motivators such as cash bonuses are a great incentive for a team to perform better; but how do you go beyond these types of incentives to really keep a motivated team doing the best job that they can do? Continue reading “Motivating Employees To Provide Great Customer Service”

Customer Service Questions?

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by Kent Boehm

Customer ServiceGreat customer service not only leads to referrals and increased business, but it also creates an excellent reputation. Solving customer service problems, however, can be challenging. Do you want to learn more about customer service or maybe you already have some of your own questions about customer service problems? We want to help your business.

Ask yourself the following questions about your customer service experiences and your own business:

Have you had a poor customer service experience in the past 2 weeks?

Do you think there is a customer service problem in Calgary? Continue reading “Customer Service Questions?”

Avoid These Common Customer Service Mistakes

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by Kent Boehm

At Nine Business Group we enjoy helping retail businesses here in Calgary provide the best service to their customers while increasing their bottom line.  Therefore, it is important to factor out any customer service issues that may be hindering your company’s reputation. Here are a few common mistakes to avoid when running a retail business:

Not Listening to Customer Needs

As soon as you have your first interaction with the customer, your job is now to start listening. Hear what they have to say, and then offer help. If you are focused on what to say to them to sell a product, while they are speaking, they are likely not going to make a purchase with you. Your intent may not be what the customer wants, and since consumer needs are always changing and evolving, we can provide the best value by listening to their needs and offering help.  If you are not focused while they speak, then you can’t provide valuable insight. Continue reading “Avoid These Common Customer Service Mistakes”

What My Customers Have Taught Me

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by Kent Boehm

Kent BoehmOver the years I have had the pleasure of coaching and teaching many businesses throughout Calgary and Western Canada how to get the best results possible. What some of you don’t know is that my clients also teach me every day. I have learned that you should:

  1. Do Business as Often as Possible with Your Customers

Although this sounds like a given, it is frequently forgotten. I have met dozens of business owners who want to grow sales, yet never invite past customers back or track the frequency of the business they have done with their past customers. Save time and money by tapping into the network you have already established. Continue reading “What My Customers Have Taught Me”

Create an Excellent Customer Interaction Experience

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by Kent Boehm

Customer Interactions are one of the most crucial components of the customer service experience. Overall customer service skills are crucial for any team; however, excellent customer interactions can set your business apart from the competition. To stay competitive in this city a Calgary company must continually work to keep a strong customer base and here are just a few key factors in maintaining that strength:

Customer Service Continue reading “Create an Excellent Customer Interaction Experience”

Customer Service – Empowering Your Employees

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by Kent Boehm

The customer service team is essentially the face of the company and the first and last impression that the client receives. It is important that there are appropriate actions to take when a customer has a problem that needs to be fixed. One method is allowing your team to take care of the details without requiring management to step in. If front line employees are equipped to manage customer inquiries immediately, your service reputation will increase and your team will feel empowered in their roles. Employee empowerment not only saves you time and resources, but it also builds a sense of confidence in your employees who are essentially one of the strongest aspects of your company!

Think about your own past customer service experiences. Have you heard one of these answers before?

“Sorry, that is not my department I cannot help”

“I will have to speak with my manager who will be in at a later time” Continue reading “Customer Service – Empowering Your Employees”

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