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Public Relations: A Necessary Tool in Your Marketing Kit

Posted on April 9, 2019
Updated: October 1, 2024
by Kent Boehm

Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood.

So, what are public relations? Well, it’s basically an effort to influence the public or target demographic in some way. This could mean drafting a press release, pitching media or coordinating media outreach for an event.

The key to an effective PR campaign is understanding what IS a story and what is not a story. This can be a tricky task if you have no experience working with media. But there are a few guidelines that, if followed, may help you better how to navigate these muddy waters. Continue reading “Public Relations: A Necessary Tool in Your Marketing Kit”

Generating Publicity With Guerrilla Marketing

Posted on April 8, 2019
Updated: April 25, 2019
by Kent Boehm

There’s nothing wrong with generating publicity in the traditional way. Advertisements through analog and digital media continue to be popular because they still work really effectively. However, if you really want to get people talking about your business, you’ll have to be a bit more creative. Think back to the last time you saw a small business’ name in the media. What generated that attention? How did it spread? And perhaps most importantly of all: how much do you think they paid for that attention?

Guerrilla marketing, as it is often known, consists of promotions that are deliberately unconventional and out-of-the-box in their approach. For example, opening art installations with a theme relevant to what you’re selling, starting a viral meme on social media, or implementing a policy that is unique and eye-catching (such as a 15-dollar minimum wage for your employees) can serve as a means of getting people to pay attention to you with very little cost investment on your end. Or, you can still achieve that same effect if you’re willing to spend a little money on an unorthodox medium of advertisement. Continue reading “Generating Publicity With Guerrilla Marketing”

Begin Your Journey Towards Mastering Anything

Posted on April 8, 2019
Updated: October 1, 2024
by Kent Boehm

For many people, the hardest part of getting good at anything is consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and artists for what they can produce, but what you don’t see is the years of practice, hard work, and mistakes that led to their mastery. Because of that, many people fail to realize their true potential – they are unable to chart out a clear path towards realizing the goal they have in mind. They want results but have no way of achieving them.

What do you hope to achieve in the future? Do you want to learn how to play an instrument? Do you want to learn how to speak a foreign language? Do you want to educate yourself in a demanding yet rewarding field? Now ask yourself why you haven’t done it yet. Most people give themselves the same kinds of excuses year after year: it’s too difficult. They don’t know how to get started. They don’t have a natural talent that other people have. They don’t have enough time in their day. Continue reading “Begin Your Journey Towards Mastering Anything”

Common Cash Flow Problems and How to Remedy Them

Posted on April 8, 2019
Updated: April 25, 2019
by Kent Boehm

Are you experiencing troubles with maintaining consistent cash flow in your business? If you are, you may find that you can’t pay your bills on time, and expenses are fast getting out of hand. Cash flow problems plague every small business owner at one point or another – it’s natural to go through the occasional rough patch. However, that doesn’t mean that these rough spots can’t leave lasting damage to your finances. To avoid letting these problems ruin you, here are few ways of improving your net cash flow.

Accept Credit Cards From Customers

You do not have to be a retailer to accept credit cards. Many small business owners make this mistake, and it can potentially cost you a lot of business. Consumers use credit cards to make a variety of purchases, and a lot of them don’t carry cash on them. When they use a credit card to pay for things, you will typically get the money in two to three days. While this can seem like a bit of drag at first, it will quickly remedy itself as the cash flows from these transactions pour in. Continue reading “Common Cash Flow Problems and How to Remedy Them”

7 Tactics to Beat the Competition

Posted on August 16, 2016
Updated: April 25, 2019
by Kent Boehm

It’s often far easier to rest where you are than to push yourself to the next level. Complacency, however, leads to mediocrity; which almost always leads to disaster. So, if this is true, how can you keep yourself responsive, resourceful, and recharged to keep up with the competitive business environment you are part of? Here are seven tactics to help you move ahead, even while others fall behind:
1. Practice self-discipline versus self-indulgence. Self-indulgence is thinking about how you feel at a given moment, then deciding what action, if any to take and worrying about the consequences later. Self-discipline is thinking first about the consequences; then taking appropriate action, and feeling great about your decision. Think about it this way:
Continue reading “7 Tactics to Beat the Competition”

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